Remember those puzzles you used to do when you were six or seven?
That mass of dots and numbers on a page just looked like a mess.
But when you went through and connected dot 1 to dot 2, moving on through dots 100 and 101, you wound up with a picture of a pony.
You might think you’ve outgrown connect-the-dots. But actually, it’s one of the most important strategies for online entrepreneurs and small businesses looking to build profits with online marketing.
Learn to connect the dots in a smart and strategic way, and you could very well paint yourself a real pony. It’s not quite as easy as it was when you were six, but it’s still well within your grasp.
Connect the dots from the best free content
Content marketing is a massive trend that’s only getting stronger. And in the best content marketing, smart marketers will give you free material you can use right away to start creating great results.
If your goal is to market your business, don’t overlook the value you can get from free information. Some terrific businesses have been built by acting on the advice found in free content.
Benefiting from free content is all about connecting the dots. Take the great lead generation strategy from one source, connect it with the solid headline and conversion tactics from another, and wrap it up with some good social media sharing you learn on a third.
It’s a bit like playing connect-the-dots without numbers. Challenging, but if you put the work in, it works.
The real trick, though, isn’t finding great free stuff. It’s sifting out all the junk.
The most important dot
The most important dot to connect is this: Be sure you’re studying someone who’s worth your time. And there are very few marketing teachers out there who have changed more lives than Jeff Walker.
Jeff’s the creator of a program called Product Launch Formula, which helped Brian connect his own dots, way back in 2005.
Brian knew a lot about copywriting and marketing from his previous ventures, but it was PLF that showed him how to string everything together — to create not just great content, but also a great business powered by content.
You owe it to yourself to watch Jeff’s free instructional videos. Jeff’s a teacher at heart, and he loves to give out quality information you can use to start improving your own marketing, even if you never spend a penny with him. You’ll do particularly well if you combine Jeff’s approach with what you learn here on Copyblogger.
Click here to watch Jeff’s tutorial video, which he just posted today.
About the Author: Sonia Simone is Senior Editor of Copyblogger and co-founder of Inside the Third Tribe.
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