Saturday, February 5, 2011

View All of Your Favorite Content in One Place with Faveous

If you use sites like Google Reader, Facebook, Twitter and YouTube to find and favorite interesting content then you’ll love Faveous. Right now Faveous is a very basic service in its “first private alpha,” but if you check out the features page you’ll see that there are a lot of new things coming soon. What it does is import all of your favorites (and “likes” from Facebook) into a single location so that you have easy access to them.

Connect to Google Reader, Facebook, Twitter and YouTube on Faveous.

Connecting your desired services is easy and takes only a minute to authorize each one. If you want to manually add content from other sites not listed above, you can do so via the bookmarklet or Chrome extension. Content added manually will be displayed on the Faveous tab.

Timeline view on Faveous.

Your content will begin importing right away and you can view all items together or separately by choosing a tab. The search box on the right side of the page is also a nice touch because you can search through all of your favorites and find exactly what you’re looking for. Right now there is no way to actually organize your favorites, but that is coming soon. Honestly, I think it’s fine without that feature since there is the ability to search, but some may feel differently.

As I mentioned above, Facebook items are not actual favorites, but “likes” on videos, links and pages. If you’re visiting a blog and “like” an article, things like that will be imported as well. Faveous does not to import likes on statuses and comments.

Right now, the only option for each item is to delete it. Clicking on the Google Reader, Facebook and YouTube items will take you to the actual page on that service. Unfortunately, the only things clickable on Twitter content are links included in tweets (not usernames).

On a final note, I feel that Faveous has staying power and potential. We have enough services out there that let us view all of our content and very few that let us focus just on our favorites. Users want a site that is easy to use and doesn’t require too much work and Faveous offers just that. Why bookmark content when you can have it automatically imported from the social network itself? The latter method is definitely more convenient and helps to increase productivity.

Related Articles

Friday, February 4, 2011

Why It’s Important to have Social Media Guidelines and STICK with them!

The message has been deleted, but the damage is done.

kenneth-cole

Social Media users are in an uproar about the Tweet posted in poor taste by Kenneth Cole yesterday. While this may not be the first time the designer has rubbed people the wrong way, this IS the first time it won’t be so easy to move on and forget about it.

Posted on the brand Twitter channel, “KC” inappropriately referenced the situation in Cairo to promote the new spring line. Even though he followed up with another Tweet aimed to ensure followers that he was not trying to “make light of a serious situation”, the damage was already done.

The offending Tweet was removed around 3:30 PM yesterday (approx. 4 hours from when it was published), but not before coverage of the Tweet and the negative ruckus it caused reached over 254 MILLION UMVs (and this is just the first page of Google results) and upwards of 27,000 Tweets. Online media coverage included the likes of Mashable, Forbes, Huffington Post, MSN, Aol News, Time, Ok Magazine, Yahoo! News, CNBC and Business Insider. While this uproar may have happened somewhat in a funnel (Kenneth Cole was not a trending topic nationally or globally, but rather is various hotspots around the world: Atlanta, Chicago, London, DC, San Fransisco and Business Insider reports an increase in  shares), it does seem that we’ve come to a new age of digital crises.

Digital Influence colleague, Kaitlyn Wilkins is calling this the era of “Digital Crisis 3.0″:

“2.0 was just the inclusion of social, or it’s ability to springboard something like this into mainstream media – twitter trends, hashtags, blog posts. 3.0 is the fact that people have been empowered with the tools and platforms to quickly mock and riff and create new cycles of buzz.” (Check out satirical Twitter handle @KennethColePR)

Just think, all of this negative press (and potential loss of brand fans) could have been avoided if more thought and a bit of consideration had been put in to the 11 AM Tweet on Thursday, February 3rd. While Kenneth Cole is no stranger to social media, it looks like he may need a refresher on the brand’s social media guidelines

Related Articles

10 Little-known Ways to Get Traffic to Your Blog

This guest post is by Onibalusi Bamidele of YoungPrePro.com.

Getting traffic to a blog is the major challenge a blogger faces. Many have read about various traffic generation strategies, but they find it difficult to get traffic to their blogs because these tips are no longer as effective as they once were. For example, guest blogging used to be very effective, but now that a lot of people are doing it and talking about it, it’s no longer as effective as it used to be.

Here are ten little-known tips to get traffic that I’ve discovered from my own experience. Implementing all ten tactics at the same time isn’t that effective; the way to get the best from these tactics is to choose two or three tactics that you think you like, and focus all your efforts on them for a period of time. You will be amazed at the results you will get.

1. Secret blogging clubs

A major and underutilized way to get traffic to a blog is by joining secret blogging groups or clubs. Very few people are using this particular method, but it can be very effective if you focus your efforts on it.

Secret blogging clubs consists of a group of bloggers with one aim: to help each other spread the word about their blogs with a view to generating traffic for each others’ blogs. The concept is simple: you join a club with around 50 members, share each others’ post with your fans and followers (around once a week), and this will generate more traffic, since it exposes your blog to a wider audience.

You dont need to worry about spamming and the likes, because groups like these are heavily moderated. Also, it is not necessary to share every link that is posted to the group—you only need to share the links related to your niche, that you feel are valuable.

A great example of an effective secret blogging club is the DailyBlogTips Retweet Club by Daniel Scocco. A post of mine that went viral through a secret blogging club was my guest post on getting more blog comments—it presently has 97 comments and 87 retweets on a site that averages 15 retweets and 40 comments per post.

2. Social blogmarking sites

Another underutilized but effective way to get traffic to your blog is by making use of social blogmarking sites. Even though this concept looks similar to social bookmarking sites like Digg and Reddit, it operates differently.

A social blogmarking site can be useful irrespective of whom you are and your status on the network. All you need to do is write your best post and give it the best title. Submit it to your favorite social blogmarking site and, if it’s voted onto the site’s homepage, it will send a stream of traffic to your blog. The articles that make it to the front page are not determined by the authors who submit them, or dependent on the domain name of the author’s site. The quality and title of the article is all that matters.

I also respect social blogmarking because of the quality of traffic it sends. The visitors that come from the blogmarking site I’m involved with (Blokube) spend an average of ten minutes on my blog. Presently, this is one of my best traffic sources, as far as traffic quality is concerned.

3. Ning communities

Getting traffic to your blog through Ning communities is a great way to get traffic to your blog, yet few bloggers use this method. I learned this formula from Kim Roach and it keeps on sending me traffic, even months after I use it.

Like blogging, a lot of people have a version of themselves or their business on Ning.com. You can create a portal in the form of yourusername.ning.com, which can also be a great way to get traffic to your blog.

All you need to do is help community members with their questions, and reference your blog if necessary. There is also a place where you can submit your blog posts for the whole community to see—another great traffic source. If you plan on doing this, you don’t necessarily need to write new posts: you can submit some of your old posts with a link back to your blog.

Not all Ning communities bring results. Some communities will send you zero visitors, while some will send you hundreds, so it’s important to be wise when choosing a community you want to join. I have discovered that what works is to make sure you join a Ning community that’s related to your niche, and has over 5000 members.

4. Free, no-catch ebooks

This is another powerful but underutilized tactic to get more traffic to your blog. I didn’t use this strategy until recently, but when I did, I got awesome results.

To use this technique, write as many free reports as you can. A report is a simple, seven-to-ten-page ebook. Make sure you embed links to your blog in the ebook, and encourage readers to visit your blog. Then, distribute the ebook to free ebook directories, post it to your favorite forums, ask other bloggers to help you share it, and do as much as you can to spread the word about it.

What has worked best for me is sharing it on my favorite Internet marketing forums, like Digital Point Forums. After utilizing this particular strategy, I saw a spike in my traffic: I got an additional 60-80 visitors per day for some days, and over 100 new blog subscribers.

5. Content syndication

I’ve noticed that a lot of people are not using this particular strategy, but it can be highly effective to syndicate your blog content to big online portals in your niche. Most of these portals are visited by countless people every day, and syndicating with them will go a long way to give your blog a traffic boost.

Great examples of some of the best content syndication sites I’ve found are Alltop and The Daily Brainstorm.

6. Blogging collaboration

It pains me to see that this particular traffic strategy is not better utilized. In 2010 I collaborated with a lot of well-known and respected bloggers to give my readers some entrepreneurial advice.

I was able to work with 24 successful online entrepreneurs, who contributed to the post, and shared it with their Twitter followers and Facebook fans when it went live. This sent me double my usual number of daily visitors and, eventually, more subscribers and followers. It is also one of the most shared posts on my blog.

Collaboration is a great tool and every wise blogger will use it sometime. Try to get some of the top bloggers in your niche to contribute to your blog; once the contribution is live, encourage them to share it.

7. Online podcasts

This is another great and underutilized way to get traffic to your blog. Pat Flynn from Smart Passive Income is very popular for his podcasts, and has been able to build a successful blog based on this and other methods.

While the podcasting technology is not new, very few people utilize it. Yet you can get more eyeballs to your content by creating a great and informative podcast relating to your blog. Submit it to the iTunes podcast directory and as more and more people search for podcasts relating to your topic area, they will end up discovering yours and, if it’s good, might end up visiting your blog.

8. Online groups

This particular approach is almost as old as some of the biggest websites on the Internet, so I’m amazed to see that very few people use it. I didn’t realize the power of this tactic until the day I woke up to see a spike in my website traffic generated by a LinkedIn group.

A lot of people still congregate and look for solutions to questions in online groups; many of these groups are also highly respected by Google, so they are indexed and ranked quickly. Thus, you have a great potential of getting traffic to your blog by utilizing good groups. The post I published to the LinkedIn group I mentioned attracted over 200 visitors from that group in the week it was published.

Two of the most popular online groups are Yahoo groups and LinkedIn groups—check them out.

9. Authority sites

I didn’t realize how powerful authority sites were until I interviewed successful entrepreneur Raymond Lei. He wrote a Wikipedia page in which a link to my interview with him was listed as one of the resources. This link sends me continuous traffic from Wikipedia even today.

You can use this strategy with some of the biggest websites on the Internet; since most of these sites find it easy to rank for competitive keywords in the search engines, you may find it easy to get traffic from them. For example, you can read and review some of the top books in your niche on Amazon while including a link back to your blog. Or interview the top bloggers in your niche, then include your link as a resource in their Wikipedia page.

10. Webrings

This is also a very effective traffic generation strategy that many people overlook.

A Webring is a collection of websites that are linked to each other. A major advantage of using a Webring is that it also helps you get high quality links which means both short term direct traffic and long term search engine traffic for you. Probably the most popular Webring is Webring.com.

These are my favorite little-known traffic tactics. What are yours? How have you got traffic to your blog? Share your thoughts in the comments section.

Visit YoungPrePro.com to learn how Onibalusi makes over $3000 online monthly and how he gets over 10,000 visitors to his blog every month. Download his guest blogging guide to learn how to get thousands of visitors from guest blogging. Also, make sure you follow him on twitter @youngprepro.

Related Articles

Social Media Monitoring Gaining Ground But Has Plenty of Room for Growth

As I prepare this morning to make a presentation on social media monitoring to a group of non-profit executives at the VOLUNTEER Hampton Roads, Hampton Roads Institute for Nonprofit Leadership Conference in Norfolk, VA, eMarketer is sharing an InformationWeek Analytics report about, you guessed it, social media monitoring.

The report shows that there is plenty of room for growth. Of course, we know Andy Beal already gets it (insert blatant Trackur social media monitoring tool plug here) but now it’s up to companies to get it more as well.

With 43% of the respondents having no plan to respond to any online comments it’s obvious that more business people need to understand this process before it is too late. There are many instances of companies and organizations having to scramble to respond to online issues and concerns. While doing something is usually better than doing nothing it is still very risky to have to put together a response on the fly when just some prior planning could prevent some seriously poor performance.

The study also looked at what companies are using to monitor the social space and most are still depending on search engine alerts which, in this space, is quickly becoming the equivalent of using smoke signals to communicate.

Since we are on the subject, be sure to check out the Trackur blog for even more information about the discipline of social media monitoring.

NOTE: One piece of monitoring we would like to do is to see what our readers think of this weekend’s Super Bowl. Who are the Pilgrims rooting for? Let us know in the comments. For me, it’s Go, Pack, Go! What about you?

Related Articles

Zuckerberg Gets Letter From Congress About Data Privacy Concerns

If you are a company that depends on your users’ information to make a good portion of your revenue like Facebook does for advertising you likely don’t want letters from politicians about your tactics. It’s like getting a letter from the Principal in school. You know you did something wrong but you are hoping it doesn’t go on your permanent record. Then the letter arrives at the house. Ouch.

Well, Facebook’s Mark Zuckerberg got one of those little notices. It came from U.S. Reps. Edward Markey (D-Mass) and Joe Barton (R-Texas), Co-Chairmen of the House Bi-Partisan Privacy Caucus and it was dated February 2. The concerns come from the plan that Facebook launched in January then pulled off the table to be tweaked for re-release that gave developers access to mobile phone numbers and addresses of Facebook accounts. Representative Markey’s website tells some more.

“Facebook needs to protect the personal information of its users to ensure that Facebook doesn’t become Phonebook,” said Rep. Markey. “That’s why I am requesting responses to these questions to better understand Facebook’s practices regarding possible access to users’ personal information by third parties. This is sensitive data and needs to be protected.”

“Facebook’s popularity has made it a leader in innovation and we hope they will also be a leader in privacy protection,” said Rep. Barton. “The computer – especially with sites like Facebook – is now a virtual front door to your house allowing people access to your personal information. You deserve to look through the peep hole and decide who you are letting in.”

Some of the questions that Facebook is being asked to answer include:

Would any user information in addition to address and mobile phone number be shared with third party application developers under the feature as originally planned, and was any of this information shared prior to Facebook’s announcement that it would suspend implementation of the feature?

What user information will be shared with third party application developers once the feature is re-enabled?

What was Facebook’s process for developing and vetting the feature referenced above before the feature was suspended, and what was the process that led Facebook to decide to suspend the rollout of this feature? What is the process Facebook is currently employing to adjust the feature prior to re-enabling it?

What are the internal policies and procedures for ensuring that new features developed by Facebook comply with Facebook’s own privacy policy, and does the company consider this a material change to its privacy policy?
What consideration was given to risks to children and teenagers posed by enabling third parties access to their home addresses and mobile phone numbers through Facebook when designing the new feature?

What are the opt-in and opt-opt option for this new feature?

Why is Facebook, after previously acknowledging in a letter to Reps. Markey and Barton that sharing a Facebook User ID could raise user concerns, subsequently considering sharing access to even more sensitive personal information such as home addresses and phone numbers to third parties?

It’s the last question in the previous quote that pretty much sums up how Zuckerberg and Facebook approach the world in most cases. You see, back October the company had told these same two representatives that sharing Facebook User ID’s with developers raised privacy concerns. Now, Facebook goes ahead and gets caught with its hand in the privacy cookie jar looking to give away even more sensitive information like mobile numbers and addresses. That’s either chutzpah or just plain disregard for concerns that had been voiced by these reps in the past. If you are Facebook does it make sense to ‘poke the bear’ and open this door again after ticking off the same two men you had issue with in just the past few months?

At any rate, it’s obvious that Facebook will push every envelope it can to get user data in the hands of people that can help Facebook make money. As a capitalist that makes sense. But Facebook’s apparent disregard for any convention of decency is going to come back to bite them in the end. Despite all the accolades and platitudes cast upon Zuckerberg as a visionary etc, etc there is no denying that he is also arrogant and feels to be above the law in many ways. In a word, there are times where he is just unlikeable. This culture and attitude has been created at Facebook as well so this will likely not be the last time the company gets called into the principal’s office.

If you would like to see a full copy of the letter you can do that here.

Related Articles

For Bloggers, Who Will Be the Next Digg?

It wasn’t that long ago that, for bloggers and other Webmasters, being on the front page of Digg was something of a Holy Grail. It meant an instant tidal wave of traffic, a lot of great publicity and, of course, major bragging rights.

However, Digg’s traffic, since the launch of the “New Digg” in August has waned. Though it is certainly still a traffic powerhouse, it’s no longer end goal for bloggers and webmasters, especially now that the front page of Digg is different for almost every logged in user.

In short, Digg is no longer the guaranteed traffic rush that it once was and, though sites continue to target it, it is no longer a lone champion or clear leader like it once was.

So what site or service could take Digg’s place? It’s a hard question to answer, especially since there may never be another site quite like the old Digg. But there are candidates that could do it or at least create something similar. Consider the following:

1. Reddit

Reddit is the natural choice for most. As a social news site, it’s similar to Digg in many ways, namely that users submit stories and vote them up or down until they reach the front page or fall off, but it’s also very different in many regards as well.

First, where all of Digg’s content links out, much of the content that climbs the charts in Reddit is self posts and image links. Most of the links that do point to other sites go to mainstream media outlets or a small number of high-profile blogs. Very few blogs, especially ones not about technology or politics, reach the default front page of Reddit.

But also like Digg, Reddit is fragmented with the front page being different from user to user and users being further divided into subreddits. Though Reddit can be a huge driver of traffic (according to Alexa it’s been more popular since New Digg was launched), from a webmaster standpoint, it’s a completely different beast than Digg, especially in terms of targeting.

2. Twitter

Many think that the problem is that sites like Digg have become obsolete and the Web has gone from social news to social networking. If that’s the case, Twitter is a logical choice as it certainly has a great deal of traffic, millions of active users and, most importantly, an extremely viral nature.

However, few people read everything in their Twitter stream and nearly everyone sticks to their particular circle, no matter how large or small it is. This means that, for a story to generate an extremely large volume of traffic, it has to either be picked up in a very viral way by hundreds of separate users or simply be tweeted out by a major Twitter user or celebrity.

3. Facebook

Facebook has many of the same advantages of Twitter including an even larger user base, powerful sharing tools and a robust network of tightly-connected individuals. However, Facebook just isn’t nearly as viral as Twitter, though people routinely share links on Facebook, they don’t share links from those they are as following as Twitter, partially because Facebook doesn’t have a “retweet” culture like Twitter.

Facebook, for the most part, works best with sites that already have a large volume of traffic, giving them a good number of people to post their content. Of course, as with Twitter, there is as lot of traffic to be found by targeting power users, however, that’s hardly a substitute for the (slightly) more democratic Digg.

4. StumbleUpon

Like Reddit, StumbleUpon passed Digg in traffic (according to Alexa) around the time of New Digg. It’s also a democratic site and one that a wide variety of sites seem to do well on. Users Stumble posts, users who might be interested in it are shown the article, they then vote up or down and, the more thumbis up a page gets, the more views it gets.

Indeed StumbleUpon can drive a LOT of traffic. But StumbleUpon is not a site as much as it is an extension or a bookmarklet. Also, as great as a StumbleUpon swarm is, the effect tends to be more drawn out, taking, at times, over days.

This means that there is no front page to reach and no way to know how large the swarm was, other than looking at your traffic.

Bottom Line

Of the four above, StumbleUpon is probably the most Digg-like, that is, at least for bloggers. It provides a strong burst of traffic, one that can, at its peak, easily compete with the Digg effect. It also has a good combination of democracy and targeting that gives just about any site a good shot at seeing massive amounts of traffic, so long as it has good content.

But that being said, there’s nothing out there right now, nor likely to be for some time, that’s like what Digg was. There’s no runaway leader is social news, no site that every blogger pines to get their work on the front page of. While there are some great niche alternatives, there’s nothing with the same presence and dominance as old Digg.

However, that might not be such a bad thing. Given that many felt that the traffic from Digg was of such poor quality, the alternatives that are out there may not generate as much traffic, but they may generate higher-quality traffic. This means fewer visitors, but more actual readers.

In short, the direction social news and social networking is taking is one that gets away from a system with one king that serves everyone and provides a tidal wave of traffic to a system that better targets content to the interests of readers, sending fewer visitors, but more engaged ones.

Though bloggers may not feel the high of a Digg effect for some time, they may feel a much greater one, the joy that comes from a steady stream of dedicated traffic built up over a long period of time.

Related Articles

Campbell’s Says iAds are Mmm Mmm Good

It’s kind of ironic that an old fashioned brand like Campbell’s is coming out as the spokesperson for the effectiveness of iAds. When the product took off in the early 1900′s, I’m sure they never imagined that one day people would be using hand-held wireless devices to find the best recipe that includes Golden Mushroom soup. But that’s exactly what’s happening and Campbell’s couldn’t be more pleased.

According to a five-week study conducted by Nielsen on behalf of Campbell’s and Apple, iAds were more effective than TV ads on a variety of levels.

As compared to viewing a Campbell’s TV ad, the viewers of iAds were:

– More than twice as likely to recall the ad.

– Three times more likely to remember the messaging.

– Four times more likely to purchase.

In addition to the ad boost, Campbell’s got something else, maybe something more important out of their pricey iAd campaign — the eyes of a younger audience. Up until now, Campbell’s advertising has been aimed primarily at moms who grew up with the brand. With the iAd campaign, they’ve opened themselves up to a whole different crowd.

But with this good news comes a reality check to the tune of one million dollars. That was the rumored cost of a buying in to the early adopter program and for Campbell’s, it sounds like it was worth every penny. Now Apple has to expand on that success to bring in more advertisers and reduce the overall cost of the program if they want to keep moving forward.

As a final thought, one has to wonder why this iAd campaign met with such success. It could be the simple fact that people learn and remember better when they interact with the information. If that’s the case, then iAds should continue to top TV ads across the board. But what if the real reason is the novelty? People clicked banner ads when they were new and fun, but now we mostly ignore them. Will iAd burnout happen over time as well, or will the content-based, interactive properties make them the one kind of advertising that works time and time again?

Related Articles