“There’s just no quiet in Vegas.” – Barry Manilow
Same thing online, Barry.
Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want.
Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly incapable of mercy.
How can your stuff get read, watched, or listened to if it’s buried alive (see: invisible) under the non-stop avalanche of an entire civilization’s most mundane and brilliant ideas?
It all starts in one place…
In this episode Brian and I discuss:
- The brutal reality of how many readers you really have
- What David Ogilvy said about headlines, and why it’s even more important today
- The 80/20 Rule of headline writing
- The four indispensable ingredients every great headline must have
- What types of headlines are perennially popular with readers, and how to write them
Hit the flash player below to listen now:
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