Promoted Accounts will appear in the Suggested For You space in your Twitter sidebar. The algorithm is set to compare your followers with the followers of people you follow, then suggest an applicable Promoted Account that you aren’t already following.
Who’s on first, What’s on second and I Don’t Know is definitely on third. Twitter simplifies it with this example:
“A lot of people who follow several gaming-related accounts also follow @xbox. If someone follows gaming-related accounts, but not @xbox, Twitter may recommend @xbox to that person.”
Promoted Accounts will only appear if they fit into your Tweet pattern. Right now, they only have a few Promoted Accounts in the mix, so chances are you won’t see one in your side bar right away but Twitter expects that to change soon.
It will be very interesting to see the stats on click throughs in the future. I’m assuming Twitter will shout about them, if the program is a success. But human nature being what it is, it seems like people would be inclined to not follow a suggestion because it is being delivered as a form of advertising.
What do you think? Is the “Promoted” label likely to have any influence at all over your decision to follow a suggested account?
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