We are now fully in the swing of things in 2011 and brands are focused on new ways to engage, encourage and interact with their Facebook fans.
With developments such as OfferPop (a social media marketing software company that provides Facebook-specific applications that facilitate easy interactions between users while showcasing brand products), Zibaba (an ecommerce storefront provider that will soon be launching an affliate storefront program for Facebook Pages), or even Sharethrough (that places brand videos into Facebook ad units), there is a constant river of new & improved ways to reach Facebook fans.
However, as a refresher for the new year, don’t forget some of the essentials to what makes a Facebook Page fantastic.
Tip 1. Keep the discussions authentic to your brand — it fosters trust.
Tip 2. Be consistent in your interactions — your fans want to be able to trust you.
Tip 3: Don’t take your brand too seriously — let your fans interact with you on a human level.
Focus on these three tips to keep your Facebook fans cognizant of why they are your fans in the first place and you will be able to foster a sense of community, intimacy and gratitude between yourself and your fans — bringing them back to you, time and time again. Take a look at this Facebook Page for a great example.
What is your 2011 resolution to improve your Facebook Page’s engagement and fanbase?
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