I was pretty interested when I saw this article on TechCrunch the other day about a new startup called Adapt.ly.
Adapt.ly is a new start-up that provides companies with a one stop place for all their social network advertising campaigns. By going through Adapt.ly, businesses don't have to micromanage all their campaigns on adverting platforms they are unfamiliar with. If your company is looking to expand its online advertising endeavors and don't want to take the time to learn social media marketing, Adapt.ly looks like a cool option to blitz all the social networks with campaigns customized for the different platforms by an automated process created by people already familiar with Facebook, LinkedIn, MySpace, StumpleUpon, Reddit, and Twitter advertising services.
Adapt.ly not only handles the campaign setup and optimization, but they also provide and analyze all the performance data as well. It sounds like they really want it to be as easy as possible on their users, so it seems like there might be a high price to pay (I don't know), but at the very least: the first ad deployed is on the house, according to their homepage. That being said, I can't speak for how well Adapt.ly is working out for their clients, and they're currently just in beta anyway, but their business model really sets them up for success. They have plenty of potential to gather a lot of data for what kinds of companies/products/offers work well on certain social networks and will gain a lot of expertise from the experience alone. Overall, I think it's an awesome concept and looks to be a decent way to outsource your social adverting efforts.
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